Campaigns
As senior copywriter at Murray’s Cheese, I have been instrumental in building and executing processes for creating cohesive campaigns. I help lead creative concepting and craft overall editorial for each campaign, adapting it for different audiences across channels.
For summer 2025, I developed a playful seasonal campaign that allowed us to showcase the Murray’s brand and key products over a two-month period. I worked with designers to bring this transportive creative to life across channels.
ON THE WEBSITE
FOR IN-STORE SIGNAGE
IN SEVERAL EMAILS
